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Nightclub revues had been a mainstay in Parisian culture since the late
19th century. After World War I, they began influencing other cities with their
sophisticated and cosmopolitan displays. The nightclub spectaculars eventually
reached the United States via New York. It wasn't long before they became
a welcome and permanent addition to Las Vegas entertainment. |
| No other icon epitomizes Las Vegas like the showgirl. It was in Paris,
however, that the showgirl and her nightclub first evolved. |
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| All Las Vegas Strip hotel showrooms had their own "lines"
of dancers, who performed around the headliners. Donn Arden recalled
later, "In those days I was running a girl factory. I was doing
shows in Cincinnati, St. Louis, Philadelphia, New York, Chicago and
Montreal. At the Desert Inn we didn't do big production numbers. What
we did was an opening, a center production, and a finale, and we had
a couple of acts in between. We were basically book covers for the
shows." |
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| The shows became so popular that competition
soon developed. The most prominent figures in this competition, however,
were Harold Minsky and Donn Arden. |
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A main show at the Desert Inn was Minsky's Follies. Minsky came from a family tradition of burlesque, and more than anyone pushed the limits of nudity in American revues. Minsky's shows developed around the striptease, another French idiom, but after his troubles with anti-vice squads in New York he tamed his shows and draped them with all the accouterment of the extravaganza revue, which had become the tradition of the Paris shows. The name Minsky has been synonymous with showbiz for as long as we can remember. |
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| Jack Entratter was Las Vegas' resident showman
and producer par excellence, who established his Sands Hotel - a Place in
the Sun - as one of the hottest entertainment spots in the country. And
he had a sharp eye for women. As show producer, Entratter established a chorus
line, the Copa Girls, which he personally selected. | |
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| Jack Entratter was famed for the amount of money he spent
on entertainment at the Sands. The salaries, the productions, set the scale
on the strip. Not surprising, given his background, he also served as executive
director for entertainment, advertising and publicity of his "Miracle
in the Desert," the altogether spectacular Dunes. According to Gottesman's
pre-opening publicity, "In entertainment the Dunes strikes out in a
bold new direction. The Dunes is bringing Broadway to Las Vegas in a lavish,
high, wide and handsome manner that signals a complete departure from night
club tradition." |
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| The competition between the hotels on the east side of the
Strip and those on the west over the issue of nudity signaled changes in
the marketing of entertainment in Las Vegas.The opening of the Lido de Paris
at the new Stardust in 1958 ushered in the big show as a staple of Las Vegas
hotel entertainment. It was a Parisian Music Hall show, staged by an American
nightclub producer, Donn Arden, and brought to Las Vegas because it was
"French." And topless. It was an instant sensation and ran for
over twenty-years. |
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| In Las Vegas, as in Paris, the showgirl became a popular image,
the town's glamour girls gracing the covers of entertainment magazines,
advertisements and billboards, a centerpiece of the hotels' and the
city's promotion and public relations. Instead of Toulouse-Lautrec,
Las Vegas had the hotel publicists and the Las Vegas News Bureau who
promoted Las Vegas as a tourist spot by depicting its own beautiful
women, in costume, or in bathing suits seated poolside. They have
been interviewed, photographed, their real lives, careers, and ambitions
chronicled. In short, they have become a genre of local literature
and culture which needn't be added to here. |
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| Is it camp? Kitsch? Or simply an aspect of Las Vegas' billboard sex industry?
A unique mix of corniness with eroticism? According to New York Times Magazine,
as Las Vegas turns into a theme park, showgirls now compete with water slides
and volcanoes as tourist attractions, although they remain a reliable "niche
of old fashion smut," the risqué show that attracted Parisians
(and American tourists) to Parisian clubs, and now attracts middle class
couples from Dayton to Las Vegas -- thrilling and provocative, or at least
hearkening back to a time when they were. |
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