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Heidi Straus

David and Heidi Straus pose in the "House of Straus" at 409 Rosemary Lane in Las Vegas.
David and Heidi Straus pose in the "House of Straus" at 409 Rosemary Lane in Las Vegas.

Heidi Straus was born in 1966 to Jay and Joyce Sarno, and spent much of her childhood in the gaming establishments founded by her father: Caesars Palace Hotel and Casino and Circus Circus Hotel and Casino. Early in her career, Heidi followed her father’s footsteps into hotel management. However, she soon switched gears, first owning and operating Las Vegas Flowers, and later becoming a gemologist, her current profession. The Straus’ have two children, Jaye and Sander.

Sources: 

Straus, Heidi. Interview 2015 November 6. Transcript. OH-02526. Oral History Research Center. Special Collections, University Libraries, University of Las Vegas Nevada. Las Vegas, Nevada.

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