Playboy, Atlantic City

Atlantic City, New Jersey

The Playboy Hotel, Atlantic City was developed and built in 1981 by Hugh Heffner’s Playboy Enterprises and Elsinore Corporation. Playboy already operated a casino in London and was looking to exploit the new Atlantic City gaming market.


Las Vegas architect Martin Stern, Jr. had already established himself in Atlantic City with proposals for Del Webb’s Sahara Boardwalk, another MGM Grand, and Bill Harrah’s Marina (of these the Marina was the only one that was built). Stern designed a green glass tower with a three-level casino for Playboy, but had to shorten the tower from its original 33 stories to 22 after the Federal Aviation Board claimed that it would impede local air traffic.


The casino suffered financial difficulties from the start, and was eventually sold outright to Elsinore Corporation. The name was changed to the Atlantis Hotel and Casino in 1984, but the property went bankrupt in 1985. Donald Trump bought it in 1989, and closed the casino to operate the property solely as a hotel named the Trump Regency. The property was re-opened in 1996 as the Worlds’ Fair at Trump Plaza, but after three years of failure, the entire building was demolished.


Artist's conception of the Playboy Hotel and Casino tower, Atlantic City, befor

Playboy Hotel, Atlantic City, circa 1981



Photograph of the Playboy Hotel and Casino, Atlantic City, Howmet Aluminum Adver

Playboy Hotel, Atlantic City, ad, circa 1981



Artist's conception the Playboy Hotel and Casino, Atlantic City, before 1981

Playboy Hotel, Atlantic City, before 1981


Related Links:
Special Collections history of the property


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Location of Project

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  • 1981

    Playboy, Atlantic City opens

  • 1984

    Playboy bought out by the Elsinore Corporation- name changed to Atlantis

  • 1985

    Atlantis files for bankruptcy

  • 1989

    Atlantis purchased by Donald Trump, name changed to Trump Regency

  • 1996

    Trump Regency changed to World’s Fair by Donald Trump

  • 1999

    World’s Fair (formerly Playboy) demolished

Skyline Comments
Photograph of a rendering of the International Hotel (Las Vegas), circa 1968:
This is a great image. Thanks
Photograph of men playing faro in a Fremont Street casino (Las Vegas), circa 1930:
I love this picture and the other one you have on the Faro Game. Please let me know How I...
Film transparency of the swimming pool and patio of the Thunderbird Hotel (Las Vegas), circa 1950s:
The 1950'S images are great! Do you have more like this and how can I order reproductions?